A trade show is a business-to-business (B2B) event where companies
within a specific industry showcase and demonstrate their products and
services. The objective is to build brand awareness, generate leads and boost
sales. It is also a great way for businesses to network and build partnerships.
Each business participating in a trade show needs a display or
booth. The more appealing the display is, the more attention the company will
garner, and the more sales it will get. However, you don’t need to have a large
budget to create a memorable display. In this blog, we will discuss how to
create a cost-effective trade show display.
How to create a cost-effective
trade show display
Below are three steps to creating a cost-effective trade show
display.
- Determine
goals and budget
Before you start designing your trade show display, you need to
determine your goals. What are you trying to achieve? Are you looking to make
an impression on new customers or engage existing ones? Are you promoting
recently-launched products and services? Are you trying to make sales or build
brand awareness? How many company representatives will be at the booth?
Once you have answered the above questions and established the
goals of the display, you can set a budget. Decide how much you will spend on
the display, considering different elements such as the design, printing,
materials, transportation, etc.
- Ensure
your design is simple
There is a temptation to create an intricate design to make your
booth sing, but often the simpler the better. You want to ensure your booth is
inviting and not intimidating; eye-catching but not overwhelming.
A trade show attendee spends just seconds looking at your booth
before making the decision whether to explore your brand further or keep
walking. This means you have to tell the story of your brand’s products and
services at just a glance. This is easier when your display’s design is simple.
A simple design sticks to a few colours – your brand’s colours
ideally. Your business name is clear and readable and signage serves the
purpose of highlighting your brand’s key messages. Or, if you are announcing
the launch of a new product, make sure that is obvious from the first second someone
looks at it.
The fewer details attendees are confronted with when looking at
your display, the more time they will have to make a decision about whether or
not to approach it and strike up a conversation with your sales
representatives.
- Select
the right materials
When it comes to choosing the right material to create a trade show
booth, you should look for one that is strong and durable, yet versatile and
lightweight. ReBoard displays are just
this. They are perfect for trade shows because they can hold a significant
amount of weight, yet are ultra-lightweight meaning it’s easy to transport and
build the displays.
Below are some benefits of ReBoard:
●
Lightweight: it doesn’t take a whole team to
carry the display.
●
Easy to assemble and disassemble: it is easy
for event coordinators to erect booths quickly in a limited space.
●
Easy to transport: because ReBoard is
lightweight, it’s easier to transport than MDF, for example.
●
Strong: ReBoard has an engineered fluted core
which means it is strong and can bear a significant load.
●
Versatile: ReBoard can be bent and folded into
any shape.
●
Eco-friendly: Using eco-friendly displays is
important in today’s environmentally-conscious world. Businesses must do what
they can to ensure sustainability when attending events such as trade shows.
ReBoard has a minimal carbon footprint, is 100% recyclable and doesn’t
contribute to environmental harm.
●
Innovative: ReBoard can be digitally printed
on or used with other materials such as fabrics, foam, DISPA, paper and glass.
The importance of cost-effective
trade show displays
It’s important to be cost-effective when creating trade show
displays because you will need different displays to promote different
products, to present at different events, and in different seasons. For
example, say you attend a trade show every quarter, that’s four displays a
year, each needing a fresh design and new messaging.
Therefore, it simply isn’t a smart business decision to spend a
large amount of money on the display. Luckily, as we mentioned earlier, it is
easy to create cost-effective displays by using low-cost, eco-friendly
materials like ReBoard.
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